Why Work With Sarah Martin Consulting
Boutique Virtual CFO & Finance Services
Sarah Martin Consulting provides flexible Virtual CFO services, tax and BAS lodgements, bookkeeping, payroll, HR support, and project-based finance solutions — tailored to suit all business sizes, budgets, and needs.
We are a Xero Business Partner offering primarily virtual services across Australia, with monthly in-person consultation days available for clients who prefer face-to-face support.
Strategic Finance Support Without the Full-Time Cost
With over 20 years of experience, Sarah Martin is a CPA-qualified Virtual CFO delivering clear, practical financial leadership.
Acting as your central finance partner, Sarah works alongside your accountant, tax agent, broker, and key stakeholders to ensure your business is structured, compliant, and aligned for growth.
You gain CFO-level insight and support — without the cost of employing one in-house.
Let’s build your hive. Let’s grow your business. Let’s do it with heart.
Meet Sarah Martin
Virtual CFO & Business Advisor
Behind every thriving business is a strong, strategic foundation.
Sarah is the driving force behind helping business owners move from overwhelm to clarity — creating structure, confidence, and sustainable growth.
Through Sarah Martin Consulting, she provides access to CFO-level support for businesses who are ready to move beyond “winging it” and into intentional, well-supported operations.
WORKING TOGETHER...
Sarah Martin is a CPA-qualified finance leader with over 20 years of commercial experience across private and not-for-profit sectors — including trades, manufacturing, transport, and service-based industries.
She holds a Master of Business Administration (MBA) from the Australian Institute of Business and is a qualified trainer and assessor, bringing a unique ability to not only guide strategy, but to educate and empower business owners along the way.
Sarah founded Sarah Martin Consulting to give growing businesses access to high-level financial leadership — without the cost of a full-time CFO.
She partners with business owners to build the structure behind the scenes — across finance, payroll, HR, systems, and compliance — so they can step out of the day-to-day and back into their role as the visionary and advocate for their business.
Sarah specialises in supporting businesses through the transition from director-dependent operations to well-structured, supported back-end functions.
Compliance & Lodgements
Where tax and BAS lodgements are required, Sarah Martin Consulting works in partnership with Mariam Michael and Tax Club to ensure all obligations are met under a registered tax agent.
Meet Mariam Michael
BAS and TAX Agent
Behind every thriving business is a strong, well-supported back end.
Mariam plays a key role in keeping your hive compliant, structured, and running smoothly — so your business can grow with confidence.
With her expertise supporting your compliance and Sarah guiding your strategy, you are supported at every level.
You’ve never been in safer hands.
WORKING TOGETHER...
Registered Tax Agent & Compliance Specialist
Mariam Michael is the Managing Director of Tax Club and a highly experienced Registered Tax Agent, bringing over 15 years of specialised experience in taxation and compliance.
Her career began with H&R Block, where she built a strong technical foundation over five years before establishing her own successful practice, which she has led for over a decade.
Mariam is deeply passionate about helping clients stay compliant, organised, and financially confident. Her attention to detail and commitment to getting things right ensures that every lodgement is handled with care and precision.
How we can work together
At SM Consulting, support is designed to fit your business and your stage of growth
Virtual CFO (Strategic Financial Leadership)
• financial strategy
• business performance analysis
• cashflow planning
• management reporting
• financial systems and structure
• advisory support for growth decisions
Bookkeeping & Financial Systems
We support the day-to-day financial operations of your business, including:
• bookkeeping and reconciliations
• financial reporting
• payroll coordination
• system implementation (such as Xero and integrated apps)
• BAS data preparation
Compliance & Tax Coordination
Where BAS or tax lodgements are required under Australian taxation law, Sarah Martin Consulting coordinates these services through a registered tax agent partner to ensure full compliance with regulatory requirements.
Project & Interim Support
Short-term expertise when you need it most: system implementations, audits, M&A, or stepping into the FC/CFO seat during times of growth or change.
SESSION-BASED PRIVATE Mentoring &
Coaching
One on one private finance coaching for business owners who want confidence, clarity, and someone to walk alongside them.
YOU MIGHT BE:
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Using Xero but needing extra support to really understand it
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Wanting an accountant who explains the numbers, not just submits forms
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Feeling stuck between passion and profitability
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Overwhelmed by payroll, compliance, and admin
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Unsure if your systems will support growth
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Ready to move from “doing it all” to building structure and teams
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Preparing for growth, change, or the next big step
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Wanting strategic guidance — not just technical advice
I meet you where you are and walk beside you as you grow.
I OFFER FLEXIBLE TAILORED SUPPORT ACROSS:
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Xero training & systems support
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Bookkeeping oversight & clean-ups
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Payroll expertise (setup, compliance, confidence)
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BAS & tax readiness
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Business partnering & strategic coaching
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Fractional CFO services
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Building teams, processes & internal controls
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Project-based finance, admin & operations support
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Preparation for sale, acquisition or transition
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Audit and governance support
