Work With Me
Finance at the heart of your hive.
Hi, I’m Sarah Martin, CPA, MBA, and founder of SM Consulting. I’m here to take the stress out of finance, compliance, and strategy, so you can focus on what you love.
Running a business shouldn’t feel this hard.
If you’re using Xero but still feel unsure…
If the numbers are there but the clarity isn’t…
If you love what you do but the admin, payroll, and systems are draining your energy…
You’re not alone — and you don’t have to figure it out by yourself.
Many business owners come to me because they’ve outgrown “winging it”. They want more than someone who just lodges a BAS or tax return — they want a trusted partner who will work with them, listen to their journey, and help them understand what the numbers are really saying.
That’s where I come in.
I help business owners turn overwhelm into clarity and build a success map that allows them to keep doing what they love while growing a strong, sustainable business.
You might be:
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Using Xero but needing extra support to really understand it
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Wanting an accountant who explains the numbers, not just submits forms
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Feeling stuck between passion and profitability
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Overwhelmed by payroll, compliance, and admin
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Unsure if your systems will support growth
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Ready to move from “doing it all” to building structure and teams
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Preparing for growth, change, or the next big step
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Wanting strategic guidance — not just technical advice
I offer flexible, tailored support across:
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Xero training & systems support
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Bookkeeping oversight & clean-ups
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Payroll expertise (setup, compliance, confidence)
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BAS & tax readiness
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Business partnering & strategic coaching
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Fractional CFO services
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Building teams, processes & internal controls
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Project-based finance, admin & operations support
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Preparation for sale, acquisition or transition
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Audit and governance support
Whether you need hands-on help, strategic oversight, or a trusted advisor in your corner — I meet you where you are and walk beside you as you grow.
Not sure where to start?
Book a free 15-minute discovery call so we can talk through:
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where you’re at
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what feels confusing or overwhelming
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how I can best support you
No pressure. No jargon. Just clarity.
Let’s make your finances simple, strategic, and soulful.
MEET QUEEN BEE
HIVE STRATEGY SESSION
You’re ready for growth, and the Queen Bee is here to guide you.
More Than Numbers
I don’t just look at your business — I listen to your story.
These initial business mentoring and coaching session normal follows the discovery call for those still needing to understand which HIVE STAGE of support they need. This is a dedicated space for clarity, confidence, and real progress. Together, we’ll map strategy, refine systems, and untangle the sticky parts of business with practical, hands-on support.
This session is personalised to your needs, whether it’s financial focus, operational flow, or nurturing your next big idea. This is where overwhelm transforms into empowerment, and your vision starts taking flight.
Guidance with heart, so you can shine.
EMERGING HIVE
TIER 1 - Coaching and SESSION BASED support services
Best for:
New businesses, sole traders, or owners who’ve been “winging it” and want clarity.
What’s included:
1 hour one on one session customised around your SWEET HIVE checklist
These session can support you with
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Xero training & confidence-building
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Basic bookkeeping guidance
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Payroll setup support
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BAS & tax readiness
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Systems foundations
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Cashflow and budgeting
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Business Structure (Sole Trader, companies, trusts)
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Ad-hoc support as needed
Outcomes you’ll feel:
✔ Confidence using Xero
✔ Less fear around numbers
✔ Cleaner records
✔ A sense of control
✔ “I finally understand what I’m doing”
Feel the buzz of support, clarity, and confidence that lasts long after each session ends.
SUPPORTED HIVE
TIER 2 - Coaching and subscription support services
Best for:
Small businesses who want reliable, ongoing support without managing everything themselves.
What’s included:
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2 x 1-on-1 sessions per month (flexible delivery)
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Up to 6 hours of back end support per month
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BAS preparation & lodgement
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Payroll processing (limits apply)
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Xero support & troubleshooting
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Bookkeeping oversight
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Email support
Outcomes you’ll feel:
✔ Things get done on time
✔ Fewer surprises
✔ Compliance handled
✔ More mental space
✔ Confidence that the basics are covered
Feel the buzz of support, clarity, and confidence that lasts long after each session ends.
Growing HIVE
TIER 3 - Coaching and subscription support services
Best for:
Businesses ready to grow, improve systems, and understand performance.
What’s included:
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2 x 1-on-1 sessions per month (flexible delivery)
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Up to 12 hours of back end support per month
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Monthly or fortnightly check-ins
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Management reporting (P&L explained in plain English)
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Budgeting & cashflow support
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Payroll & BAS oversight
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Process improvements
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Xero optimisation
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Business partnering & coaching
Outcomes you’ll feel:
✔ Clear direction
✔ Better decisions
✔ Stronger cashflow
✔ Less overwhelm
✔ A real partner in your business
Feel the buzz of support, clarity, and confidence that lasts long after each session ends.
Thriving HIVE
TIER 4 - Coaching and subscription support services
Best for:
Established SMEs, teams, boards, or businesses preparing for growth, transition, or change.
What’s included:
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2 x 1-on-1 sessions per month (flexible delivery)
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Up to 24 hours of back end support per month
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Fractional CFO support
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Strategic planning & forecasting
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Pricing & profitability analysis
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Board & governance support
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Audit readiness
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Sale or acquisition preparation
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Project-based leadership
Outcomes you’ll feel:
✔ Strategic confidence
✔ Control at scale
✔ Future-ready systems
✔ Trusted executive support
✔ Calm leadership
Lead boldly. Grow sustainably. Build the legacy your hive deserves.
XERO CLARITY SESSIONS
Hive Accounting Basics (Powered by Xero)
Best for:
Business owners needing Xero confidence
Includes:
Tailored Xero training and support
These sessions can support you with:
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Setting up Xero correctly for your business
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Understanding your Chart of Accounts and general ledger
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Raising invoices and getting paid with confidence
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Paying bills and managing cash flow
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Completing accurate bank reconciliations
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Payroll setup, processing, and compliance
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BAS-ready and tax-ready reporting
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Cleaning up errors and fixing past mistakes
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Building simple, repeatable systems you can rely on
This isn’t just software training — it’s business confidence.
You’ll gain:
✔ Clarity
✔ Confidence
✔ Control
Sessions are available virtually Australia-wide, or face-to-face for local businesses in the Camden/Wollondilly region.
Guidance to empower, so you can succeed.
Virtual Accountant & Business Partner
The Hive Support Program
Ongoing support to keep your business moving forward — all year round.
This service is for business owners who don’t just want things done —
they want to stay on track, accountable, and continually improving.
I work with you and/or your existing staff (or support you as a sole trader) to:
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maintain momentum
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embed better systems
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improve efficiency
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reduce overwhelm
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and help you do more with less
This is not a quarterly, transactional service. It’s ongoing partnership.
The Value Add Offer:
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A year-round relationship, not a quarterly transaction
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Motivation + momentum, not just reports
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Operational insight, not just compliance
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Custom-built solutions, not cookie-cutter advice
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Finance + admin + operations + strategy, not silos
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Human support, not jargon
I am your bridge between:
Bookkeeper ↔ Accountant ↔ CFO ↔ Coach
I support you throughout the year with:
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Regular check-ins (monthly or fortnightly)
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Process improvement and refinement
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Xero optimisation as your business evolves
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Accountability and follow-through
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Priority-setting when things feel overwhelming
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Calm guidance when issues arise
Yes — I can help you:
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get bills paid
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invoices issued
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payroll processed
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BAS prepared
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stay tax-ready
But more importantly…
I help you build a business that runs better every month.
Feel the buzz of support, clarity, and confidence that lasts long after each session ends.
Why Work With Me
With over 20 years of experience across industries and sectors, I bring seasoned expertise and a human approach, finance that supports your wellbeing as much as your bottom line. As a trusted advisor, I bridge the gap between you and banks, tax agents, insurers, and regulators, ensuring nothing falls through the cracks.
Let’s build your hive. Let’s grow your business. Let’s do it with heart.
