Meet Sarah
Founder of SM Consulting, your Finance Business Partner with heart.
I’m Sarah Martin, a CPA with an MBA and over 20 years of experience across industries from retail to healthcare, education to engineering. After decades in corporate finance, I chose to step into my true purpose: empowering women in business with financial clarity, strategic insight, and emotional support.
Through subscription-based CFO services, I provide high-level financial expertise without the full-time cost, helping you stay compliant, manage stakeholders, and grow sustainably, while freeing you to focus on the work you love.
My focus is on women because I believe they are often underrepresented and underresourced in business. But my door is open to anyone who leads with heart. I proudly support men who share these values, especially those uplifting their partners in family-run businesses.
Mission
Empowering women in business through strategic financial partnership.
At SM Consulting, I offer CFO-level expertise tailored for women-led businesses, bringing clarity to the numbers, confidence to stakeholders, and sustainability to your growth. With finance at the heart of your hive, I help you thrive, taking care of the details so you can focus on what you love.
Rooted in empathy, abundance, and excellence, I support the whole business owner, from startup to succession, through practical strategy, compassionate guidance, and a genuine commitment to your well-being.
Together, we build businesses that flourish.
Vision
A world where women in business are financially empowered, emotionally supported, and strategically guided to create enterprises that last.
SM Consulting exists to be the trusted partner behind the scenes, helping you grow with confidence, stay compliant with ease, and lead with heart.
Think of me as the queen bee of finance, keeping the hive running smoothly. From cash flow and payroll to strategic planning and emotional care, I bring calm, clarity, and confidence to the numbers. Whether you’re a solopreneur starting out or an SME scaling for growth, I’ll help you build a business that supports your life, not consumes it.
Finance at the heart of your hive.
Abundance
Communication
Empowerment
Kindness
Trust
Achievments
Across two decades in finance and leadership, I’ve helped organisations of every shape and size, from engineering to not-for-profit, build hives that hum with clarity, accountability, and growth.
At Chess Engineering, I restructured multimillion-dollar project accounting systems, strengthened financial governance, and led a team that built reliable cash flow foundations, ensuring every project, from the smallest weld to a $50 million contract, was backed by precision and foresight.
At YMCA NSW, I steered an eight-month digital transformation that saved over $400,000 a year, streamlined reporting across 11 systems, and guided the board through complex compliance and audit cycles with confidence and care.
As Finance Manager at Kallibr Training, I merged financial systems across five companies, reduced processing time by 75%, and cultivated a high-performing team grounded in transparency and trust.
