Where Finance Meets Feminine Strength, Strategy, and Soul
At SM Consulting, I’m your Finance Business Coach, not just a bookkeeper or tax agent, but a trusted advisor who sees the whole you. I help you build a business that thrives financially and personally, from startup to succession.
Partnership WIth Heart
More than a finance manager, a trusted ally who blends strategy, governance, and compassion to help your business thrive.
Financial Clarity & Strategy
I turn numbers into insights you can use. Subscription-based CFO support gives you clarity, confidence, and sustainable growth.
Support that Empowers
Finance made simple, supportive, and stress-free. I handle the details so you can focus on what you love.
Founder of SM Consulting, your Finance Business COACH with heart.
I’m a CPA with an MBA, and I specialise in supporting women in business through subscription-based finance support services. I help my clients stay compliant, manage their stakeholders, and grow sustainably, all while giving them the freedom to focus on what they love.
My focus is on women because they’re often underrepresented and underresourced in business, but that doesn’t mean I don’t support men. I proudly work with men who share the same heart-led values and especially those supporting their wives in family-run businesses. If you know someone who’s juggling the numbers and needs a trusted advisor behind the scenes, I’d love an introduction.
Think of me as the queen bee of finance, I keep the hive running smoothly, from cash flow and payroll to strategic planning and emotional support. Whether it’s a startup or a scaling SME, I bring clarity, calm, and confidence to the numbers.
Sarah Martin
How we can work together
At SM Consulting, support is designed to fit your business and your stage of growth
Subscription-Based FINANCE COACH Services
Ongoing, high-level financial partnership without the cost of a full-time hire. Perfect for women-led businesses who want peace of mind, clarity, and steady support.
Project & Interim Support
Short-term expertise when you need it most: system implementations, audits, M&A, or stepping into the FC/CFO seat during times of growth or change.
SESSION-BASED PRIVATE Mentoring &
Coaching
One on one private finance coaching for business owners who want confidence, clarity, and someone to walk alongside them.
