Strategic CFO Services for Women in Business
Helping business owners build financially strong, sustainable businesses with expert financial strategy, compliance support, and outsourced CFO services.
At SM Consulting, I’m your Finance Business Coach, offering Virtual CFO services as a trusted advisor who sees the whole you — both the business owner and the person behind the business. My role is to help you build a business that thrives financially and personally, supporting you through every stage of the journey, from startup through to growth, maturity and succession planning.
Your Outsourced Finance Department
Through our Finance Team Model, businesses of any size can access a complete outsourced finance department without the cost of employing an internal finance team.
As the strategic leader of your finance function, Sarah Martin Consulting coordinates a network of specialised professionals, creating an extended finance team tailored to your needs.
This integrated approach allows your business to access services such as:
Bookkeeping and financial systems
Payroll management
Governance and financial oversight
Compliance coordination
BAS preparation and tax coordination
Insurance and risk advisory
Where services require formal lodgement under Australian taxation law, these are completed through a registered tax agent partner to ensure full compliance with regulatory requirements.
The structure is flexible, allowing you to add or scale services as your business grows.
A Trusted Advisor on Your Journey
The greatest benefit of working with SM Consulting is having a seasoned finance professional in your corner — someone who listens, understands your goals, and helps you make confident decisions.
You gain more than financial management.
You gain a strategic partner who wants your business — and you — to truly thrive.
Partnership WIth Heart
More than a finance manager, a trusted ally who blends strategy, governance, and compassion to help your business thrive.
Financial Clarity & Strategy
I turn numbers into insights you can use. Subscription-based CFO support gives you clarity, confidence, and sustainable growth.
Support that Empowers
Finance made simple, supportive, and stress-free. I handle the details so you can focus on what you love.
Founder of SM Consulting, your Finance Business COACH with heart.
I’m a CPA with an MBA, and I specialise in supporting women in business through subscription-based finance support services. I help my clients stay compliant, manage their stakeholders, and grow sustainably, all while giving them the freedom to focus on what they love.
My focus is on women because they’re often underrepresented and underresourced in business, but that doesn’t mean I don’t support men. I proudly work with men who share the same heart-led values and especially those supporting their wives in family-run businesses. If you know someone who’s juggling the numbers and needs a trusted advisor behind the scenes, I’d love an introduction.
Think of me as the queen bee of finance, I keep the hive running smoothly, from cash flow and payroll to strategic planning and emotional support. Whether it’s a startup or a scaling SME, I bring clarity, calm, and confidence to the numbers.
Sarah Martin
How we can work together
At SM Consulting, support is designed to fit your business and your stage of growth
Virtual CFO (Strategic Financial Leadership)
• financial strategy
• business performance analysis
• cashflow planning
• management reporting
• financial systems and structure
• advisory support for growth decisions
Bookkeeping & Financial Systems
We support the day-to-day financial operations of your business, including:
• bookkeeping and reconciliations
• financial reporting
• payroll coordination
• system implementation (such as Xero and integrated apps)
• BAS data preparation
Compliance & Tax Coordination
Where BAS or tax lodgements are required under Australian taxation law, Sarah Martin Consulting coordinates these services through a registered tax agent partner to ensure full compliance with regulatory requirements.
Project & Interim Support
Short-term expertise when you need it most: system implementations, audits, M&A, or stepping into the FC/CFO seat during times of growth or change.
SESSION-BASED PRIVATE Mentoring &
Coaching
One on one private finance coaching for business owners who want confidence, clarity, and someone to walk alongside them.
